Aka+Pip aims to revolutionise women’s access to top quality, super stylish maternity and post-pregnancy clothing, using a circular, sustainability focused model. We offer the best brands on a rental basis, allowing women in Europe to access and enjoy ethically produced and more sustainable fashion for a fraction of the retail price while ensuring the clothing circulates for longer and, through our recycling and re-purposing initiatives, stays out of landfill as much as possible. Maternity fashion has been polarised between cheap throw-away quality, or beautiful but expensive, so for a period of life which is only temporary, we provide access to a fabulous wardrobe that changes with your body and reduces the fashion waste-heap.