Shona Joy is an Australian women’s fashion label. Shona began selling her hand painted designs at the iconic Bondi Beach and Paddington Markets in 2000. From humble beginnings, the Shona Joy brand has continued to grow and evolve. Still based in Sydney, Australia – Shona Joy is powered by a close-knit team, lead by Shona and grounded by a mutual love of designing for real women and creating dresses for celebrating life in. This year, we proudly celebrate the 20th anniversary of the Shona Joy brand.
Each collection embodies a neutral colour palette and natural fabrications that signify a clear Australian identity – always with a hint of our signature 70’s bohemian glamour. In remaining true to the Shona Joy aesthetic, our collections don’t generally follow the trends of the season. We don’t believe in disposable fashion, with a mission to design the pieces that will be treasured as part of. Your wardrobe forever – striving to create pieces that transcend any season, occasion, day or evening and look just as glamorous in heels or bare feet.