BACKGROUND: Digging a little deeper 

When you’re a founder-operated brand, your personal values inevitably flow into the business you’re building and this is very much the case for Joyride Harness.

Sam Pezeshki explains, “Joyride is an extension of who I am. I started the company because I wanted to solve a real problem I was experiencing with my own dogs - finding a harness that actually worked. That same personal investment shows up in how we treat our customers, how we obsess over product design, and how we approach sustainability."

Sam has an incredible vision for Joyride Harness, that goes way beyond just accessories; ”We’re building a brand that offers everything a dog needs. Right now, we’re expanding into clean, raw dog food and treats, but the bigger goal is to become the go-to destination for dog parents who want the best of the best for their pups: the best harnesses, the best food, the best treats, the best care products. We stand out because we don’t cut corners. Every product we develop solves a real problem, is rigorously tested (often by our own dogs), and reflects a genuine love for dogs. It’s not just a brand, it’s a mission to make dogs' lives better in every way possible.” 

THE JOURNEY: Hoops to jump through 

As an e-commerce brand, Joyride Harness ships thousands of packages every month across the US and beyond. But as this number grew, the company realised that they were contributing to an environmental problem. Traditional poly mailers (made from new virgin plastic) have a high carbon paw-print, and Joyride Harness wanted a lower impact alternative. Their goal? To find a packaging solution that was tough as a bulldog, kind to the planet, and aligned with their values.

For Sam and his team, "The biggest challenge was balancing sustainability with affordability and quality." Joyride Harness needed a packaging solution that offered durability and protection, sustainability, brand presentation and be cost-effective. 

THE SOLUTION: A Fetching one! 

After digging through sustainable packaging options (and sniffing out recommendations from other eco-friendly e-commerce brands), Joyride Harness discovered Better Packaging’s POLLAST!C poly mailers. These customizable, sustainable poly mailers, made from 100% recycled Ocean-bound Plastic, looked to be an easy, positive switch for the brand.

After rigorous testing to ensure the mailing satchels met their high standards for quality and durability, Joyride Harness commissioned Better Packaging to make their super-fun design featuring the brand’s signature pug in glasses in an eye-catching aqua colorway. 

And the transition? Smooth as a greyhound! The only regret, according to Sam, was "We wish we’d have made the switch sooner! Our advice: sustainability and functionality don’t have to be mutually exclusive. Do your research, test different options, and find a solution that aligns with your brand’s needs." 

Every small change adds up. I’d also say - be honest about the journey. Customers don’t expect perfection; they just want to see that you’re trying and improving over time. Sustainability is a mindset more than a checklist."

THE RESULTS: Treat-worthy  

Since switching to POLLAST!C mailers, Joyride Harness has reaped pawsome benefits: 

• Happy Customers: Shoppers love supporting a brand that takes sustainability seriously, leading to positive feedback and stronger brand loyalty. 
• Less Plastic, More Planet: By ditching traditional virgin plastic poly mailers, Joyride Harness significantly reduced its packaging waste and helped to keep plastic out of oceans. 
• Stronger Brand Identity: Eco-conscious packaging reinforces their commitment to responsible business practices, making them a true leader of the pack in sustainable e-commerce.

Proud to be featured on Joyride Harness' Sustainability page. Check out how they're making a sustainable difference and spot our POLLAST!C Mailers in action with @kai_the_heterochrome and @kodi_n_coca

There’s never been a better time? 

If you’re looking to unleash a more sustainable packaging strategy for your brand, follow Joyride Harness’s lead and make the switch to POLLASTIC mailers. Because when it comes to sustainability, every brand can do their part to help heal our planet - sending plastic pollution packing, one package at a time!