A range of packaging made from recycled Ocean bound Plastic pollution rescued from coastal communities throughout Southeast Asia.
We’re kicking up a stink because humanity has a problem. We just can't seem to stop making more and more new plastic, most of it never gets recycled and far too much of it ends up in our oceans. Basically, we treat plastic like sh!t.
The challenge laid down by the UN this World Environment Dayis to find solutions to plastic pollution. At Better Packaging, we’re doing our best. This year alone, we'll collect 1 million kgs of plastic pollution from the environment in SE Asia and recycle it into POLLAST!C Packaging. We can only do this because our fabulous customers choose to use it. When they buy our packaging they’re effectively sponsoring us to remove plastic from the environment in areas where it’s highly likely to get into the ocean! Cool huh.
This giant poop represents the amount of plastic that enters the ocean EVERY 30 SECONDS. Scary huh. Most of it enters via land, and most of that from Asia. These regions don't have any formal waste management or recycling infrastructure - plastic just gets thrown 'away', buried or burnt. Eventually, with the next monsoon rains, that plastic will get washed into a ditch, then a stream, a river, and then the ocean. We want to stop that happening!
It's constructed mostly of recycled waste plastics and secondhand fishing nets. It has a wooden tree structure inside to keep it upright. Wherever possible we've recycled materials to make it and will ensure that eventually as much as possible is recycled.
It's going into temporary storage and has been designed so that it can be taken apart and then reassembled relatively easily. We'd love to take it 'on tour'. If you've got an idea for how or where it might 'kick up a stink' let us know!
First and foremost we're about making a positive impact on our planet and its people. Packaging is the way we've chosen to do that. We've always found humour and wit to be the best way to get a message across. Has it worked? We believe that packaging doesn't have to be the villain in the environmental story, but the hero instead. Our POLLAST!C Range made from recycled Ocean Bound Plastic pollution is a great example of this.
We'll plant a tree on your behalf and you'll also receive the occasional email containing news, views and not too many postage puns, we promise!
WHAT IS OCEAN BOUND PLASTIC?
Certified Ocean Bound Plastic meets the following criteria;
has been abandoned
in an area with no formal waste management infrastructure
is within 50km of the coast
An estimated 8-12 million tonnes of plastic enters our oceans every year and this is expected to triple by 2040.Over 70% of that plastic enters oceans via land and over 80% of that comes from Asia. That's why we focus our collection efforts in Southeast Asian coastal communities.
A SOCIAL SOLUTION TO PLASTIC POLLUTION
By working closely and responsibly with communities in these areas, we can clean up the environment AND have positive social impact.
When we commit to purchasing the plastic pollution they collect, we provide a consistent source of income and help raise their standards of living.
Pollution and poverty are often inextricably linked – and waste management infrastructure is often non-existent in these communities.
Plastic rubbish is usually littered, burnt or buried (in piles for livestock and dogs to ferret in). If instead we can provide an economic incentive for people to collect it, we can stop it from staying in the environment.
SUPER LOW CARBON FOOTPRINT
Independent Life Cycle Analysis has shown POLLAST!C mailers to be the lowest carbon form of packaging currently commercially available.
They have a CO₂ footprint 75% less than that of a traditional plastic mailer and 30% less even than 100% recycled paper.
A BETTER IMPACT FOR THE GREATER GOOD
The process of making POLLAST!C packaging delivers on 13 of the UN's Sustainable Development Goals.